Massimo Dutti has released its men and women winter 2015 eveningwear line, with a dark and mysterious photoshoot, which depicts a night out on the town for a group of friends. It evokes the theme of casual eveningwear, with outfits simply portraying what these chic, modern couples would wear on an evening on the town.
For the most part, the looks are black and white, and play perfectly into the subtle, sultry photoshoot. Women wear dresses of all lengths and pantsuits, with some fabulous outerwear on top of it all. Men wear sharp suits and business-casual separates, leaving everyone in the shoot looking cool and ready for their night. There is a distinct audience this campaign is reaching out to, allowing it to maintain a high level of cohesion throughout. Even though there are two models of each gender, it is easy to see each garment coming from one person’s wardrobe.
A floor length dress is a particularly light point in the Massimo Dutti evening 2015 campaign, as it flows down the street caught in time. With a distinct bohemian feel to it, it has slightly puffed long sleeves and a simple lapel detail. This is the only gown in the collection, and is subtle enough to go unnoticed amid the other fabulous looks. The leather motorcycle jacket used in other shots brings an edge to the looks, and is also a great contrast to the crisp pants and otherwise business-driven outfits.
Many of the looks Massimo Dutti has configured for this collection seem to resemble an easy transition from day to night. The pantsuits and knee-length skirts look almost as if the woman left her office earlier that day, tossed on some more daring makeup and spruced up their hair just in time to head out on this fun date. And that is a great way to view eveningwear. It gives it a purpose, other than many designers’ approach as a way to create gowns and other formalwear.
One look that jumps out is a sleek knee-length skirt with a sleeveless turtleneck, complete with booties and a clutch, all in black. The model has a classic look, which would be more than acceptable in a work setting, and also shows that it can be rocked as an evening look. With a simple change of boots and bag, this look was made complete. Massimo Dutti is not only showing that it can make great eveningwear here, but is also giving some easy tips for the woman on the go.
As for the men, pants are tailored at varying level of fit, some looser and more relaxed and others tailored and polished. One jacket in particular stands out of the looks, in that it has the silhouette of a classic suitcoat, but also uses an interesting fleece detail that makes it more casual. It’s definitely a statement piece, since you’ll likely not come across men wearing a similar jacket. The undershirts are also the only real source of color in this campaign, aside from one dark red dress, and aren’t even all that colorful themselves, but rather dark and deep.
Regardless of what you’re looking for in an evening outfit, seeing Massimo Dutti’s evening 2015 collection will be a source of great inspiration for men and women everywhere. Whether you’re looking to buy the products or just gather trends and wardrobe tips, there’s a great editorial photoshoot waiting for you.